Color Correction Services

What is Image Color Correction?

To color correct a picture means to adjust the colors to get an accurate representation of reality. This is essential, especially for online sellers and eCommerce brands whose target customers rely greatly on product images for their purchase decisions. Since websites and eCommerce platforms should aim to mimic the in-store experience, it is important to get those product photos as close to reality as possible. Otherwise, you’ll risk losing potential sales and damaging your brand’s reputation.

According to studies, 11% of customers would easily return merchandise because the colors were inaccurate, and 58% would refuse to make future purchases if they saw color discrepancies. By taking the time to color-correct your product, you can avoid these issues and ensure that your images accurately represent your products.

At Pixel by Hand, we do a manual color correction service to ensure that your photos achieve perfect color balance. With years of performing product photo editing and post-production for big-name brands and professional photographers, you can trust that our team to provide you with top-quality results. So if you’re looking for accurate, high-quality images that can help boost your sales and improve your brand image, contact us today to learn more about our photo color correction services!

What are the Advantages of Photo Color Correction for eCommerce?

There are several advantages to using photo color correction for eCommerce. Some of the key benefits include:

• Increased sales and conversions: By ensuring that your product photos are accurately colored, you can boost customer confidence in your brand, leading to higher conversion rates and increased sales.
• Improved brand image: When customers see accurate, high-quality product photos, they are more likely to trust and have confidence in your brand. This can help improve the overall perception of your company, leading to greater loyalty and long-term success.
• Cost savings: By investing in color correction services from a trusted provider, you can save time and resources that would otherwise be spent on editing photos and correcting color problems manually. This can help reduce costs and allow you to focus on other aspects of your business.

Pixel by Hand is the perfect eCommerce provider of high-quality photo color correction services that you can rely on. By using our color-correcting service, you can be sure that your product images will look amazing and realistic. This, in turn, will increase sales while also improving your brand image. Contact us today to learn more about our services and benefit from accurate product images!

Creating Color Variants

Create multiple color variants or product images for different online selling platforms. By choosing to color-correct your images, you don’t have to redo an entirely new photo shoot. Whether you need image variants for Shopify, Amazon, or other marketplaces, you can rely on our photo color correction to create the right color palettes for your images.

Color Palette Adjustment

Customize your colors to match the specific requirements of each project. By isolating sections of a photo and then individually color-correcting them, we can produce a stunning, cohesive palette. Photo color correction can also create color variations for different product images, so you can easily adapt your photos for different marketplaces and platforms.

Brightness And Contrast Adjustments

Improve photos by achieving the right tonal balance. Tonal balance is the relationship between light and dark elements, while brightness refers to the overall luminance within an image. Adjusting both of these can help you achieve a more polished visual aesthetic. We brighten dim areas to reveal hidden details and adjust the contrast to make colors pop and separate the foreground from the background, giving you vibrant images with dimension.

White Balance Color Correction

White products should ideally be rendered as white on photos. However, that’s not often the case. Sometimes, the pure white we see in person can appear blue or yellow in photos. White balance correction is a common technique to eliminate color cast and get true-to-life image representations.

Color Grading

Color grading is the process of creating a specific mood in your photos. Whether you need vintage, desaturated, or bright and cheerful images, we can help you achieve the perfect look for your project through color grading. With our extensive editing experience and creative eye, you can trust us to deliver amazing results that will set your images apart.

It’s often tricky in photography to achieve an image with a perfectly balanced white-black contrast. This is because lights reflect differently off various surfaces and colors, mixing them up in the process.

There are three main reasons why colors may appear distorted:

• The type of light source: Different light sources give different color casts
• The direction, intensity, and distance of the light: The closer the light is to your subject, the brighter it will appear
• The material that reflects the light: Some materials are more reflective than others
• Objects around the product: Clutter on your photo can actually block light and change the way colors appear in your image
• Camera settings: Cameras are not always calibrated, and different settings can cause your photos to appear too bright or too dark, with incorrect colors

Although you can plan and prepare as much as possible, there are always things beyond your control that could ruin your photo shoot. One example is the weather; it can go from perfect to harsh sunlight or a dark and dreary sky in what feels like no time. You could also be confined to working in an indoor space with the incorrect type of lighting (e.g., receiving a cool tone from fluorescent lights when you need warm tones from incandescent lamps and vice versa).

However, all is not lost. With a thorough photo color correction process, you can achieve the desired colors and tones for your product photos quickly and easily. Our illustrators have the right tools to do all the color work. We use Adobe Photoshop to perform color correction for all photos, from product shots to lifestyle images.

Primary color correction tools include white balance, saturation, hues, shadows and highlights adjustments, and color grading. These techniques allow photographers to accurately represent the colors in their photos and create a balanced contrast between light and dim areas. Other commonly used tools for photo color correction include image sharpening, noise reduction, lens correction, and more.

With our expert editing skills and deep understanding of color theory and aesthetics, you will be able to get professional results every time!