title: "Amazon's Product Image Requirements: A Quick Guide" date: 2024-08-28 slug: /amazons-product-image-requirements-a-quick-guide word_count: 2200 images: 6
Amazon's Product Image Requirements: A Quick Guide
Table of Contents
- Why Product Images Matter on Amazon
- Tips for Optimising Amazon Product Images
- Amazon Product Image Guidelines
- Amazon Product Image Technical Specs
- How Many Listing Images Can You Upload?
- Set a Priority Image
- Stick to Amazon's Guidelines for High-Quality Photos
- Don't Forget to Add Information
- How Product Photography Retouching Services Can Help
- FAQ
Why Product Images Matter on Amazon
Amazon stands as a titan in online shopping. In 2022, they generated an astounding $469.8 billion in revenue, marking a 21.7% increase from 2020. Their success is built on the simplicity and ease they offer customers — and product imagery is a core part of that experience.
One key feature that sets Amazon apart is the quality and quantity of product images available for each listing. Customers can view multiple images for every product, helping them make informed purchasing decisions.
If you're looking to sell on Amazon, your product images play a vital role. They're one of the first things a potential customer sees when they encounter your listing. This is precisely why Amazon has strict requirements for seller images.
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Tips for Optimising Amazon Product Images
When it comes to product photography, there are several key considerations for meeting Amazon's standards.
Follow Amazon's Technical Image Requirements
When creating new product pages or updating existing ones, you must adhere to Amazon's image standards and technical criteria. Even the best product photos will be rejected if they don't comply with the platform's requirements.
Amazon Product Image Guidelines
Amazon has strict product image guidelines that all sellers must follow. These ensure a consistent level of quality across the marketplace.
Core requirements:
- Product images must be at least 1000 px tall or wide (1600 px recommended for zoom). Maximum is 10,000 pixels — images exceeding this must be resized without losing quality.
- Images must be clear and professional — free of blurriness, graininess, or pixelation.
- The product should fill 85% or more of the image frame.
- Cropped or close-up photos are acceptable.
- Main images must be shot against a pure white background (RGB 255, 255, 255). Lifestyle environments are permitted on secondary images.
- Shadows should be minimal, appearing only at the base, and must not obscure product details.
- Reflections should be minimal and not obscure any product details.
- Text and demonstrative graphics are allowed on secondary images.
- No extraneous objects that aren't part of the product.
- No group photos containing multiple unrelated products.
- No pornographic or offensive material.
- Editing should be minor — used only to improve quality (removing stray hairs, correcting colour, etc.).
Amazon Product Image Technical Specs
| Specification | Requirement |
|---|---|
| Accepted formats | TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif), PNG (.png) |
| Preferred dimensions | 1000 px or larger on either side (1600 px+ for zoom) |
| Colour mode | sRGB or CMYK |
| File naming | Product identifier (ASIN, ISBN, EAN, JAN, or UPC) + file extension (e.g. B000123456.jpg) |
How Many Listing Images Can You Upload?
You can upload up to 9 images per product listing — 1 main image and 8 supporting images. Amazon recommends using all 9 to give customers as much information as possible.
- Main image: The first image customers see. It should be high-quality and show the product in the best possible light on a white background.
- Supporting images: Show different angles, close-ups, the product in use, packaging, size comparisons, and infographics.
The order of your listing images matters. Amazon automatically displays the most relevant image first based on the customer's search, so ensure your strongest images lead the sequence.
How to upload: Log in to Seller Central, navigate to the "Inventory" tab, select "Add/Edit Products in Bulk", choose your product, and click "Edit Product Images". Drag and drop your images or use the upload button, then save.
Set a Priority Image
We cannot stress enough the importance of adding a variety of product photos to your listing. Multiple angles help potential customers make informed buying decisions.
Your main image is the first thing customers see, so it must be high-quality and show the product at its best. According to Leslie Termuhlen, media relations coordinator at Jungle Scout, it's best to "play with the angles" — show as many perspectives as possible and consider which angles a buyer would most likely examine in person.
To set image priority: In Seller Central, click on an image and select the "Main image" radio button. Organise your images in a logical sequence that tells a story about the product — just as a customer would examine it in person.
Stick to Amazon's Guidelines for High-Quality Photos
Using high-quality images for both main and child SKU images achieves two things: more clicks and increased sales.
- Always use real photos — no illustrations, graphics, or logos. Your image should show only the product you're selling, with no additional props, text overlays, or logo watermarks.
- Keep it simple — the focus should be on the product itself. No distracting backgrounds or cluttered compositions.
- Only use high-resolution images — sharp, well-lit product photos are essential. Pay attention to colour accuracy so customers aren't surprised when their order arrives.
- Be appropriate — any offensive or risque material is strictly prohibited.
High-resolution images bring your products to life for customers who can only experience them through a screen. Whilst some businesses choose to shoot their own product photos, there's considerable value in hiring a professional product photographer or image editing service.
Don't Forget to Add Information
You can use Amazon product photos to share important information about your goods. If it's a multi-pack, include a small icon overlay showing the count. Highlight dimensions, features, and what makes your product stand out.
Including helpful infographics or close-ups is an excellent way to communicate value. Add an image of the back panel with product specifications — dimensions, weight, model number, and other details. This helps customers know exactly what they're purchasing before they commit.
How Product Photography Retouching Services Can Help
Meeting Amazon's product image requirements can be challenging, but it's far from impossible. A product photography retouching service ensures your images meet all guidelines without you having to master Photoshop yourself.
At Pixel by Hand, we offer a comprehensive range of retouching services with over 10 years' experience and 380+ clients worldwide.
Our eCommerce product photo editing services include:
- Background removal: Pure white backgrounds that meet Amazon's requirements
- Image resizing: Correctly sized images for every Amazon specification
- Image enhancement: Removal of blurriness, graininess, and pixelation
- Product retouching: Removal of imperfections, dust, and stray elements
Get your Amazon images right first time. Send us your images for a free sample edit — see the difference professional editing makes, at no cost.
FAQ
What background colour does Amazon require for product images? Amazon requires a pure white background (RGB 255, 255, 255) for the main product image. Secondary images can use lifestyle backgrounds or other settings.
What is the minimum image size for Amazon product listings? The minimum is 1000 pixels on the longest side, but Amazon recommends 1600 pixels or larger to enable the zoom feature, which significantly improves conversion rates.
Can I use lifestyle images on Amazon? Yes, but only for secondary image slots. Your main image must feature the product on a plain white background with no props or additional objects.
How many images should I use for my Amazon listing? Amazon allows up to 9 images (1 main + 8 supporting). Use all available slots — listings with more images consistently achieve higher conversion rates.
Will Amazon reject my images if they don't meet requirements? Yes. Amazon can suppress listings with non-compliant images. Common reasons for rejection include incorrect backgrounds, text overlays on the main image, low resolution, and the product not filling at least 85% of the frame.